Hirosaka, Cavalieri and Ronnefalk are big names of RC but have you heard of Schmid? The Swiss marketer signs responsible for many different tasks related to the Neidhart brands (Team Orion, HB Racing, Peak Racing, nVision, HMX). We have met Lorenz and talked with him about their latest developments, digital transformation, his career and his latest hobby where he just launched a crowdfunding campaign.
Probably every RC enthusiast in the world knows at least one of the Neidhart brands (Team Orion, HB Racing, Peak Racing, nVision, HMX). Can you explain what you are responsible for?
First, I would like to say that our boss Philippe Neidhart built up an extremely strong team since the founding of the company in 1987, with many of the members working for the company for more than 20 years. It is thanks to this team that we can work efficiently and react quickly to market changes. All my colleagues are very passionate and talented, and everyone has many different responsibilities; so have I. For Team Orion, Peak Racing, Nvision and HMX I am in charge of the marketing and the graphic design such as logo design, packaging design, the catalog and website or product photography. I am also grateful that I had the chance to develop the touch screen chargers for the brand, including product and software design. For HB Racing marketing I am working with Kent Clausen in the US who has accompanied the brand since its beginning at HPI. For all the brands as well as the Neidhart distribution activities in Switzerland, I oversee the IT and web activities which have become more and more important, as well as legal aspects like trademark and product design protections.
