See: Element RC

Associated Electrics have announced an all-new brand: Element RC. It’s a brand committed to providing adventurers with an experience, a story to tell, and memories that will last a lifetime. Established by enthusiasts, for enthusiasts: Element RC is a team of individuals dedicated to developing top-tier products, support, and innovative design concepts. This new brand is dedicated to fun, family, community, and is backed by Associated Electrics: the industry leader in radio-controlled car racing for over 50 years.

Element RC was created with the adventure enthusiast in mind.

The Area 51 design team has spent the last year behind the wheel and at the keyboard developing a platform that is durable, adjustable, and capable of tackling extreme terrain, all while remaining easy to work on. Element RC products will enter the market and seamlessly integrate with the large aftermarket support network already in place. Couple that with the global distribution and dealer support you already enjoy with Team Associated, Reedy Power, and Factory Team products.