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In the midst of our ASIA Contest event coverage, one of the most immediately obvious features was the ‘new look’ logo and styling from event creators Bittydesign – a fresh new looking logo complimenting the ambiance and vibe of the event not to mention underlining Bittydesign’s credentials as one of the leaders in design and brand in the RC market.

We spoke with Bittydesign frontman Davide Rabitti about the rebrand, Davide explaining that it was time for a ‘freshen up’ and a ‘big change’. With the 10-year anniversary coming next year, it was time to improve the image for a cleaner, simpler and stronger brand identity – Davide & his brother Stefano not content with the old style, not truly representing the brand ethos anymore.

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The rebrand includes new distinctive logo as well as new ‘Bd’ icon – the new look a departure from the previous graffiti / grunge style and represents a new ‘higher level’, Davide going on to say, “the past is over, the rebrand is a new era – Bittydesign 2.0 – innovation will come through a full rebranding, the name is the same for the World’s #1 Italian RC body manufacturer but it is like a new company.”

Along with the rebrand is a brand new website on it’s way, Bittydesign have released a landing page which will countdown till their shiny new site goes live – its set to be a ground-up professional design with interactive features for customers and partners alike. Expect bodies galore, sweet design flowing through the brand new responsive website & more.

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After 9 years the Bittydesign rebrand comes at the perfect time, the company with a worldwide reputation for high quality products – here’s hoping ‘Bittydesign 2.0’ brings even more innovation & style in the future.

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Bittydesign.net/countdown